Machine-Readable Publishing: Sitemaps, Web Feeds, and Dataset Pages for LLMs
An XML sitemap is a file (often ) that tells search engines about all the pages on your site. It is like giving them an index of your site. Google...
Articles, guides, and insights on content marketing, SEO, and growth.
An XML sitemap is a file (often ) that tells search engines about all the pages on your site. It is like giving them an index of your site. Google...
Crawl frequency is how often automated programs visit a website to read and record its pages. These programs, often called crawlers or spiders, scan pages and follow links so search engines and other services can keep an inventory of what’s on the web. A higher crawl frequency means the site’s content is checked more often, which helps new or updated pages appear in search results or data indexes sooner. A lower crawl frequency means changes may take longer to be noticed and reflected by services that rely on those scans. Site owners can influence how often crawlers come by using settings like sitemaps and server response rules, and by making clear when content changes frequently. Crawl frequency matters because it affects discoverability, freshness of information, and how people find or rely on a site’s content. It also matters for website performance: too frequent crawling can strain servers, while too infrequent crawling can make information stale. Balancing how often crawlers visit helps keep content current without overloading server resources.